Ginger K. Greager, CPSM
Senior Associate / Director of Marketing
Ginger Greager is the Director of Marketing for Peter Basso Associates, Inc. As a key member of the firm’s operations group, Ginger has played an integral role with PBA for the past 25 years, bringing with her 23 years' of previous administrative experience to the firm. Ginger is a Certified Professional Services Marketer through the Society for Marketing Professional Services (SMPS), where she has held the positions of Board Secretary, Education Chair and Membership Chair with the Michigan Chapter. She has also been a content contributor to the Zweig Marketing Letter.
Ginger is responsible for developing the long-term marketing strategies and directing the day-to-day activities of the firm's marketing department. In addition, Ginger oversees proposal production, develops and implements the firm's client communications strategy, is responsible for the firm’s website updates and content marketing, and develops and maintains the marketing budget.